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Meta Integration: Impressions Metric Updated (November 2025)

Pressboard is announcing an important platform update to comply with a mandatory change in Meta's (Facebook/Instagram) API.

As you may be aware, Meta announced that they will be deprecating the Impressions metric, effective November 15th, 2025. This metric will be replaced by the Views metric across all API versions.

While the Impressions metric is still syncing, we anticipate its deprecation by Meta in the near future. To prepare for this change, we have successfully transitioned to syncing data for the new Views metrics, which offers comparable data. We strongly recommend that you begin using the Views metric in your reports.

The new metrics now available on the platform and recommended for inclusion in your reports are:

Deprecated Metrics

New Available Metrics

  

Instagram Post Impressions

Instagram Post Views

  

Instagram Story Impressions

Instagram Story Views

  

Instagram Reel Impressions

   Instagram Reel Views  
Facebook Post Impressions Facebook Post Views  
Facebook Post Paid Impressions Facebook Post Paid Views  
Facebook Post Paid Unique Impressions Facebook Post Paid Unique Views  
Facebook Post Organic Impressions Facebook Post Organic Views  
Facebook Post Organic Unique Impressions Facebook Post Organic Unique Views  
Facebook Post Fan Impressions Facebook Post Fan Views  
Facebook Post Fan Unique Impressions
Facebook Post Fan Unique Views
  

 

Note on Facebook Ads Sets: We have not received documentation regarding the inclusion of Views in the Facebook Ads Sets API, but the Pressboard product team is prepared to implement the change when necessary.

 

Action Required in Your Account:

To ensure that the new views metrics are correctly displayed in your story reports, please follow the steps outlined below. Please note: You must have administrative rights to make these changes.

 

 

If you have any questions, or require assistance with this transition, please do not hesitate to reach out to our dedicated CS team!