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Platform Updates - December 2025

We're pleased to share the latest enhancements and new integrations rolled out in our December 2025 platform update. These features are designed to give you more holistic campaign insights and streamline your reporting workflow.

🔌 Integrations

🌟 New Features

🔢 New Metrics

👨‍💻Feedback & Requests

1. Integrations

IVO Integration

We now support IVO, a creative enablement and advertising platform. This integration allows you to seamlessly pull and report on IVO data alongside your existing metrics, providing a more holistic view of your campaigns. To enable this data source, please contact your Customer Success representative to provide the required one-time client secret credentials.

 

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2. New features

Story Duplicate Feature

A ‘Duplicate Story’ icon has been added to save you time when creating multiple stories with similar settings (e.g., sharing the same labels). You can duplicate a story and then easily edit the settings before adding it to your report.

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Spell Check in Custom Component

To ensure the highest standard of accuracy and professionalism, we have integrated a spell check feature within custom components. This enhancement reduces the potential for errors in client-facing reports.

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3. New Metrics

Meta ‘Total Time Watched’ Metric Updates


We've made key updates to the 'Time Watched' metric availability across Meta platforms:

  • Facebook Ad Sets: We now offer a metric called Facebook Ad Set Total Time Watched.
  • Instagram Reels: We have added two new metrics for IG Reels video views: Instagram Reels Total Video Time Watched and Instagram Reels Average Time Watched. We also added a calculated field Average Time Watched Per Reel.

After investigation, we currently do not have any view time for IG Post/Stories, but we will continue to monitor future API releases for this capability.

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Meta 'Views' Metric Replacing 'Impressions' 

As announced by Meta, the impressions metric is being deprecated and will be replaced by the views metric across all API versions, effective November 15th, 2025.

  • We are actively updating various Meta platform integrations to incorporate the new 'Views' metric.
  • Please refer to this article for more details on this mandatory change and instructions on how to ensure your reports are correctly pulling the new views metric data.

 

4. Feedback & Requests

New Feature/Integrations Request Form

We're always looking to expand Pressboard's capabilities. If you have a request for a new feature or an integration with another platform, please use our dedicated New Feature/Integration Request Google Form, which you can find here.