Share URL raw data exports, Custom Metrics, Klaviyo integration, and more!
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Integral Ad Sciences integration
👨🍳 Custom Metrics Management
This workflow enables users to create their own bespoke metrics, replacing our existing process which involves custom development work to make metrics available on the front-end within users' accounts. Learn more here.
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⬇️ Custom Report Exports
A long requested feature has been the ability to allow recipients of Share URLs to export data from Custom Reports. Now, recipients of a Share URL will be able to independently export the data shared with them, reducing the burden on Pressboard clients to handle these requests manually.
Click HERE for step-by-step instructions and important information regarding this new feature.
Klaviyo Integration
The addition of Klaviyo expands upon the existing Email Marketing Software (EMS) analytics' integrations supported in Pressboard i.e. MailChimp, Sailthru, Campaign Monitor, LiveIntent, Iterable. Admin users can activate this integration by adding an API Key from Klaviyo's interface to Pressboard's Data Sources. Please contact your Custom Success rep if you need assistance.
Integral Ad Sciences
Created for Publishers, IAS provides its clients with access to media quality & delivery insights. Features such as Ad Fraud Detection, Viewability, Brand Safety & Contextual Targeting allows Publishers to build advertiser trust in reporting and performance. In order to establish a connection to your IAS data sets, please contact your Pressboard Customer Success rep to get started*.
*Note: Only available to 'Enterprise' Pressboard customers.
📆 'Universal Date' dimension: Now upgraded!
Users can now use this powerful date logic in combination with their custom metrics to tell a more compelling story. Think, All Social Impressions delivered in the last year by month or quarter. It's a way to level up your benchmarks and business intelligence reports using the Widgets & Dashboards module.
👍 Enhanced Multi-Selection Feature for Facebook Ad Campaigns
This new enhancement streamlines the process for users managing multiple branded content campaigns. With the improved multi-selection feature, users can now easily search for and select multiple Facebook ad campaigns in a single action, significantly reducing the number of clicks required when adding necessary ad sets within the campaign workflow.
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As always, we hope you've enjoyed learning about our latest features & integration updates. Please reach out to your Customer Success rep if you have any questions or feedback at all!
Thanks for reading!