Learn about the dimensions and metrics that appear in your Pressboard Analytics campaign reports, report components and widgets.
| Dimension | What it is |
|---|---|
| campaignId | Unique identifier of a campaign created in Pressboard |
| campaignName | Name of the campaign. The campaign acts as a container for your Stories and their associated reports |
| storyId | ID of the specific Story in the campaign which can contain multiple report types |
| storyName | Title applied to the Story in Campaign |
| reportId | ID of the report type added to a Story e.g Pressboard Analytics URL = 1 |
| reportUrl | Page URL added to Pressboard report in the Story / Campaign |
| country | Country where Page URL / content was viewed by target audience |
| region | Region where page URL / content was viewed by target audience |
| city | City where URL / content was viewed by target audience |
| deviceType | Device from which user activity originated e.g Phone, Desktop |
| trafficSource | where traffic to the page URL originates e.g Referral, Facebook |
| Metric | What it is |
|---|---|
| reads | Total number of times the page URL was loaded |
| uniqueReads | Number of page loads by an individual user (based on device and IP fingerprinting) |
| averageAttentionSeconds | Time in seconds actively spent on-page based on an average across all readers |
| totalAttentionSeconds | Total time in seconds actively spent on the Page URL / content |
| averagePercentScrolled |
Calculated based on an aggregate of the scroll depth data collected from all users. |