Learn about the dimensions and metrics that appear in your Pressboard Analytics campaign reports, report components and widgets.
Note: Access to Pressboard Analytics API is contingent on holding an active Enterprise subscription. Clients must request access to their account's associated API instance by first reaching out to their Customer Success representative. Access may take up-to a week to initiate.
| Dimension | What it is |
|---|---|
| campaignId | Unique identifier of a campaign created in Pressboard |
| campaignName | Name of the campaign. The campaign acts as a container for your Stories and their associated reports |
| storyId | ID of the specific Story in the campaign which can contain multiple report types |
| storyName | Title applied to the Story in Campaign |
| reportId | ID of the report type added to a Story e.g Pressboard Analytics URL = 1 |
| reportUrl | Page URL added to Pressboard report in the Story / Campaign |
| country | Country where Page URL / content was viewed by target audience |
| region | Region where page URL / content was viewed by target audience |
| city | City where URL / content was viewed by target audience |
| deviceType | Device from which user activity originated e.g Phone, Desktop |
| trafficSource | where traffic to the page URL originates e.g Referral, Facebook |
| Metric | What it is |
|---|---|
| reads | Total number of times the page URL was loaded |
| uniqueReads | Number of page loads by an individual user (based on device and IP fingerprinting) |
| averageAttentionSeconds | Time in seconds actively spent on-page based on an average across all readers |
| totalAttentionSeconds | Total time in seconds actively spent on the Page URL / content |
| averagePercentScrolled |
Calculated based on an aggregate of the scroll depth data collected from all users. |