Understanding Meta Metric Differences

Metric Availability & Meta's Transition

It is important to note that metric availability is determined by Meta and is outside of Pressboard’s control. In late 2025, Meta began consolidating "Impressions" and "Plays" into a single, unified metric: Views. However, Meta has not yet released the "Views" metric for every API endpoint. For example, Instagram Post vs. Instagram Reels - which are considered two separate endpoints, with their own set of metrics and dimensions. While we wait for Meta to finalize this rollout, we recommend using "predecessor" metrics to ensure your reporting remains consistent.

What does this mean in the Pressboard UI?

For users who have Data Admin / Data Explorer permissions, you will be able to see these specific data cubes/endpoints and all available metrics within the Widget Library.

These widgets form the foundation of every report component, highlight, or chart metric you create. Because each data source can have one or more "cubes/endpoints" (separate lanes of data), it is critical to refer to this guide to ensure you are pulling the correct results for your Facebook and Instagram campaigns.

Navigating the Data: The "Three Lane" Rule

To ensure accuracy, think of your data as living in separate "lanes" or cubes. Choosing the right cube/endpoint is essential for pulling the correct results.

Instagram (Organic Only): The Instagram Post, Instagram Reel, and Instagram Story endpoint in Pressboard contain organic results only.
Facebook (Combined or Split): Facebook enpoints differ, and often allow you to see combined paid and organic results, or separate them into specific "Organic" vs "Paid" metrics, eg. Facebook Post Organic Views.
Dark Ads & Boosted Content: All paid dark ads, boosted Facebook Reels, and boosted Instagram content are strictly located under the Facebook Ad Set endpoint.

Comparing "Views" to Interim Metrics

Since "Views" now applies to all content types and is measured at a 1ms threshold, you will see variances when comparing them to interim metrics:

Metric Name	Content Type	How it is Measured	Why the Numbers Differ?
Views (New)	All Content	Counted at a 1ms threshold.	This is the most inclusive count, results may look higher than previous reports.
Video Views	FB Video Post	Historically measured at a 3s threshold.	Because the user had to stay for 3 full seconds, these numbers will look lower than the new 1ms "Views".
Impressions	All Formats (Virtually)	Counted when content enters the screen.	Currently used for Dark Ads and Boosted content. Numbers may differ as Meta aligns its definition of a "View" versus a screen appearance.
Total Plays	FB Reels	Counted when a video starts to play.	Currently the interim metric for Facebook Reels. This only triggers on video starts, whereas "Views" applies to all content.

Widget & Interim Metric Reference (2026)

Use this table to find the correct reference cube in the Pressboard Widget Library:

Content Type	What You See in Meta	What's Included?	Reference Endpoint in Pressboard	Available Metric in Pressboard
Facebook Post	Views	🌱Organic 🚀Boosted	Facebook Post API	Facebook Post Views
Facebook Reels	Views	🌱Organic only	Facebook Reels API	*FB Reels Total Plays
Facebook Video	Views	🌱Organic 🚀Boosted	Facebook Video Post API	*Facebook Video Post Video Views
Instagram Post	Views	🌱Organic only	Instagram Post API	Instagram Post Views
Instagram Reels	Views	🌱Organic only	Instagram Reels API	Instagram Reel Views
Instagram Story	Views	🌱Organic only	Instagram Story API	Instagram Story Views
Boosted IG Post/Reel Boosted FB Reel	Views	🚀Boosted 💰 Paid Ads	Facebook Ad Set API	*FB Ad Set Impressions
Dark Ads	Views	🚀Boosted 💰 Paid Ads	Facebook Ad Set API	*FB Ad Set Impressions

*Note: Once Meta makes the "Views" metric available for these specific cubes via the API, we will update our library accordingly.

If you have any questions, please reach out to the customer success team.