A workflow dedicated to creating bespoke branded content performance metrics, aligned with your business goals.
What is a custom metric in Pressboard?
A more bespoke metric created aligned with your requirements to track Key Performance Indicators (KPI) which go beyond standard data points that. You can combine individual metrics across data sources to report holistically, i.e all social engagements or organic social impressions.
What permissions do I need to access the UI?
The 'Data Admin' permission is available to account Administrators only and can be toggled on by your Customer Success Manager. We advise carefully considering the number of Admins to assign this permission to before requesting activation.
🔢 Steps to Create a Custom Metric
- Initiate the workflow by clicking on 'New Metric'
- In the next panel, select the Type of metric, either Number or Percent
- Assign a Title and Short Title to proceed, along with a description
- If building out a 'number' metric, combine more than one data point via the 'add' button
- If building out a 'percent' metric, the division operator will appear
- Stack multiple metrics on either side of the equation by adding them when creating a percent metric
Where can custom metrics be applied?
📊 Report Components & Widgets
Since custom metrics span multiple data sources they should be joined up with dimensions that are universal in nature i.e not specific to any one data source, these include;
Story Campaign Name, Story Name, Story Property Name,Story Advertiser Name,Story Organization Name, Story Label Name,Story Label Value, Report Type, Report Name.
The optimal use case is to combine custom metrics with the Universal Date dimension, allowing you to define a single timeframe (All Time, Year, Quarter, Custom etc) and group accordingly by (Day, Month etc)
👩🍳 Examples of Custom Metrics
For 'number' metrics, the idea is to sum or 'add' individual data points to create a composite metric such as:
- All Social Impressions; (Facebook Ad Set Impressions + Twitter Ads Impressions + TikTok Ad Group Impressions)
- All Video Views; (Facebook Ad Set Video Views + Google Ad Video + Pinterest Ad Group Video Views)
For 'percent' metrics, the idea is to create a rate with your choice of custom 'number' metrics such as, some of which already set up as custom metrics in your account:
- Social Engagement Rate; (Facebook Ad Set Reactions + Twitter Ads Engagements + TikTok Ad Group Engagements) divided by (All Social Impressions)
- Video Completion Rate; (Facebook AdSet VideoViews 100Percent + Twitter Ad VideoViews100) divided by (Facebook Ad Set Video Views + Twitter Ads Video Views)