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Glossary of Terminology

See below alphabetised list of terms and their definitions.

Core Apps; Campaigns & Reporting 📊

Advertiser: also known as the client or brand behind the promoted content. Pressboard Account Admins will have the ability to add the names of Advertisers to a module that will pre-populate the Advertiser dropdown when setting up campaigns.

Brief: campaign details including Title, Start/End dates and additional information such as the Advertiser, Project and Client Order. 

a container for your Story or Stories and their associated reports. This will act as a collection of reports once at least one Story is added to the Campaign.

Client Order: a form that houses further details about the sponsored content booked activity (similar to an IO) for a content studio typically created/submitted by the Sales team. It can be tagged to the campaign. 

Custom Report: external-facing report aggregating results for all stories within a single campaign or collection of campaigns. You can cherry pick from a prefilled library of metrics and components (tables and graphs) that are most important to the advertiser or goals of the campaign. 

Dashboard / Data Explorer: a collection of related widgets (benchmarks) pinned to a single board where you can get fast access to critical data. 

Data Source/s:
external measurement partners available for syncing performance data in Pressboard. Multiple data sources can be leveraged for campaign reports once data source connections are finalized in Organization > Settings by a user Admin.

Dimension / Data Explorer: a (non-numerical) descriptive attribute of your campaign data specific to the data source and report, example; Google Ad Manager Creative Name. It makes up the rows in your table and organises the query.

Dynamic Report: a custom report generated from any of the following meta tags including; 'Campaign', 'Project', 'Client Order', 'Advertiser'. All Stories associated with the selected entity are added to the Custom Report and any future Stories matching the criteria are added over time. 

Measure / Data Explorer: a numerical value or metric specific to a data source report, example; Google Ad Manager Impressions, Facebook Ad Set Impressions

allows users to produce benchmarks from a birds eye view, users can apply these meta tags at the campaign level to organise their branded content activities into buckets. Commonly used labels include ones for Industry Vertical, Content Type, Account Manager etc. Every Label has a 'Name', example; Vertical and corresponding 'Value', example; Health & Beauty. 

Pinned Campaign: a campaign added to a refined list for easier reference. 

refers to the object being reported for each Story report, example; Facebook Ad Set, Instagram Post, Google Ad Manager Line Item. 

Post URL:
destination URL referring to the landing page for your branded content. This is added as an object to the Google Analytics or Pressboard Analytics Story report. 

Pressboard Analytics: our proprietary measurement and analytics technology  for users with Pressboard javascript deployed to their  paid / sponsored content templates. More info here.

a meta tag applied to a group of campaigns, referring to the broader initiative or recurring line of activity, for example 'Xmas 2022'. It can be used to create a dynamic custom report. 

Property: the website/s where your brand content is published and related to the activity being measured in Pressboard. 

Report Component: a compilation of metrics and elements such as graphs, charts and tables for each data source. 

Report or Story Report: an aggregated view of performance for each data source object being measured. We automatically pull back lifetime results for the campaign’s timeline, per data source,  and display these at the story level. 

Share URL: our custom reports can be shared externally with your advertisers via a share link. Your custom reports will dynamically reflect the data up to the latest syncs. 

Standard Report: a custom report that is generated from a static set of stories added individually in the custom report builder. 

a piece of branded content, usually with corresponding page URL or other media type driving traffic to the page, example Native ads, Social Media organic post or paid campaign. Campaigns contain at least one Story and in most case include multiple.

Sync: a scheduled job to call data automatically from the external data source on the campaign object i.e Google Analytics.  

Template / Custom Report: a pre-filled blueprint of a Custom Report made up only of Highlighted Metrics and Report components. 

Widget / Data Explorer: a benchmarking query based on the full scope of data points for your sponsored content campaigns measured in Pressboard.

User Management 👥  

Administrator / Role:
a user with full access to  campaigns in your organization, including the ability to manage data source connections, add/remove team members and manage user roles and permissions. 

Client / Role: a user in your organisation whose permissions are limited to viewing Custom Reports (when added as a Report Viewer) as well as creating and viewing Client Orders. Typically will be a member of your Sales team. 

Collaborator / Campaign Member: a role assigned to a campaign member limiting their permissions to view the campaign brief, make comments and add/remove Stories and reports.

Member: a user with access to your Organisation in Pressboard (see Settings). They can be assigned one of the following roles; Admin, Standard or Client with varying levels of permissions.

Owner/ Campaign Member:
a role assigned to campaign members that ensures the user has full permissions to update or delete a campaign, add/remove members, Stories and Reports.

Report Viewer / Campaign Member:
a team member with view-only visibility into campaigns and story reports. Their Role in Settings is set to 'Standard'. They will only have permissions to view the reports for published Stories.

Standard / Role: a user in your organisation with partial permissions to create and manage campaigns. Account administrators can grant Standard users access to campaigns they do not own.