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What We Measure

An introduction to the wide range of external data sources available in StudioStack along with Pressboard's proprietary on-page analytics

One of the most powerful aspects of the Pressboard Studio is reporting. The reporting dashboard provides an eagle's eye view of a content program's performance, while also giving you the option to dive deeper into granular results. 

There are two primary ways in which campaign performance can be observed: 

You can jump straight to creating a Custom Report (allows User to generate an externally share-able dashboard for non-platform stakeholders) to view aggregate results for a campaign, or by viewing reports for an individual piece of content and/or social/promotional post analytics. 

List of metrics (jump to section)

Pressboard Analytics

Google Analytics

Google Ad Manager

Facebook Ad Manager

Facebook (Organic)

Instagram (Organic)

YouTube

Twitter

Nativo

Promotions



PRESSBOARD ANALYTICS

The screenshots and descriptions below explain what each section of Pressboard Analytics means:

  1. Overview and Realtime Report
  2. Attention
  3. Attention Buckets
  4. Traffic Sources
  5. Locations 
  6. Viewability 
  7. Devices
  8. Links

1. Overview and Realtime Report

Quickly view metrics for a story at a glance, including total reads, average reading time, Facebook interactions and click-through rate. Realtime report shows the number of readers on your page at that moment.

2. Attention

How active are your readers? Say goodbye to clicks and impressions. Attention measurement takes content analysis to a whole new level. Our technology analyzes active reading time, from mouse movements, to scrolling behavior, to location on the story page. Find out not only if a story is engaging, but where readers are dropping off.

  1. Date Range: Visual representation of the number of reads over the set date range. Click the dates filter to change the date range for all report data
  2. Reads: Number of reads on the story. This is measured based on the number of unique pageviews on the story page itself
  3. Average Reading Time: The amount of time actively spent on-page based on an average across all readers. Active reading is calculated by following mouse movements and scrolling behavior. This is a vastly different measurement from Google Analytics’ time spent, which doesn't take into account active versus dormant time on the page

NEW - Report Filters

Just above the Attention module, you will find a list of Filters including Location, Time Spent, UTM Campaign, Traffic Sources and Device Type. In addition, you can combine and layer multiple filters to take a closer look at performance. 

Learn more about these new filters here

3. Attention Buckets

This report allows you to group reads by the average active reading time to see where the majority of your readers sit in engagement time.

4. Traffic sources

Learn how much of the story readership is coming from social media compared to direct traffic, search traffic or referrals. 

Methodology: We use the ‘Referrer’ HTTP header of the incoming request to report on the source of traffic to an article. This is standard practice and part of the open web. We use the Referrer to report on how much of the story’s readership is coming from social media compared to direct traffic, search traffic or referrals. We further break down the social traffic to see how many readers are coming from Facebook versus LinkedIn or other social platforms.

5. Locations

The locations report shows the geographic location of the reads. By clicking on the map, you can drill into and out of various countries. Break down the reads by country or even by province/state.

6. Viewability

The viewability report displays statistics related to scrolling behaviour (Scroll Depth %) based on an average across all readers or as a reflection of any filters you have activated. Viewability also shows where readers are dropping off in a story and how many people read the story in its entirety. 

Note: Average Scroll % is determined by where the scroll depth tag is placed on-page. For accuracy, it is recommended to be placed right after the last line of article text, however, some choose to place the code at the bottom of the page. Doing this may skew results (lower average) as page visitors seldom scroll all the way down to the bottom of a page.

7. Devices

Learn what device readers are seeing your story on, whether it’s mobile, tablet or desktop.

8. Links

The links report shows the number of clicks on the "Presented by" logo, the footer image, hyperlinks included in the footer message and any trackable links added to your campaign.

 

GOOGLE ANALYTICS

Page Views/Uniques, Traffic Sources, Locations, Devices, Age Brackets, Gender


 

GOOGLE AD MANAGER (formerly DFP)

Ad Impressions, Clicks, CTR, Locations, Devices, Ad Units


 

FACEBOOK AD MANAGER

i. Impressions, Clicks, Link Clicks, Click-though Rate

ii. Costs - Avg. CPM, CPC, Cost-Per-Landing Page-View, Spend (Total)

iii. Daily Impressions, Video Views, Video Retention, Reactions, Locations, Devices, Demographics

 

FACEBOOK (ORGANIC)

Post Impressions, Post Clicks, Post Reactions

 

 

INSTAGRAM (ORGANIC)

  • Instagram Posts - Impressions, Engagements, Reach, # Saved, Video Views
  • Instagram Stories - Impressions, Exits, Replies, Reach, Taps Forward, Taps Back

 

YOUTUBE

Views, Likes, Dislikes, Shares, Avg. View Time


 

TWITTER

Re-Tweets, Favourites

 

NATIVO ANALYTICS

Impressions, Clicks, CTR, Daily Impressions, Locations, Devices & Page-Views (if applicable)

 

PROMOTION ANALYTICS

Combined Facebook Ad Accounts, Polar, Nativo, AdMedia) - Impressions, Clicks, CTR (%)



See Next: How to Connect Data Sources to your Account

Related: How to Create Custom Reports

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