An introduction to the wide range of external data sources available in Pressboard Studio along with Pressboard's proprietary on-page analytics
One of the most powerful aspects of the Pressboard Studio is reporting. The reporting dashboard provides an eagle's eye view of a content program's performance, while also giving you the option to dive deeper into granular results.
There are two primary ways in which campaign performance can be observed:
You can jump straight to creating a Custom Report (allows User to generate an externally share-able dashboard for non-platform stakeholders) to view aggregate results for a campaign, or by viewing reports for an individual piece of content and/or social/promotional post analytics.
List of metrics (click to jump to each section)
Adobe Experience Platform (coming soon)
PRESSBOARD ANALYTICS
The screenshots and descriptions below explain what each section of Pressboard Analytics means:
- Attention
- Attention Buckets
- Traffic Sources
- Locations
- Viewability
- Devices
- Links
1. Attention
How active are your readers? Say goodbye to clicks and impressions. Attention measurement takes content analysis to a whole new level. Our technology analyzes active reading time, from mouse movements, to scrolling behavior, to location on the story page. Find out not only if a story is engaging, but where readers are dropping off.
- Date Range: Visual representation of the number of reads over the set date range. Click the dates filter to change the date range for all report data
- Reads: Number of reads on the story. This is measured based on the number of unique pageviews on the story page itself
- Average Reading Time: The amount of time actively spent on-page based on an average across all readers. Active reading is calculated by following mouse movements and scrolling behavior. This is a vastly different measurement from Google Analytics’ time spent, which doesn't take into account active versus dormant time on the page
NEW - Report Filters
Just above the Attention module, you will find a list of Filters including Location, Time Spent, UTM Campaign, Traffic Sources and Device Type. In addition, you can combine and layer multiple filters to take a closer look at performance.
Learn more about these new filters here.
2. Attention Buckets
This report allows you to group reads by the average active reading time to see where the majority of your readers sit in engagement time. There are two static highlights above the graph:
i. Reads 10+ sec
Easily see what volume of Reads were over 10+ seconds based on Pressboard Active Time.
ii. Engaged Rate 10+ sec
Easily see what percentage of your Total Reads were over 10+ seconds, based on Pressboard Active Time.
3. Traffic sources
Learn how much of the story readership is coming from social media compared to direct traffic, search traffic or referrals.
Methodology: We use the ‘Referrer’ HTTP header of the incoming request to report on the source of traffic to an article. This is standard practice and part of the open web. We use the Referrer to report on how much of the story’s readership is coming from social media compared to direct traffic, search traffic or referrals. We further break down the social traffic to see how many readers are coming from Facebook versus LinkedIn or other social platforms.
4. Locations
The locations report shows the geographic location of the reads. By clicking on the map, you can drill into and out of various countries. Break down the reads by country or even by province/state.
5. Viewability
The viewability report displays statistics related to scrolling behaviour (Scroll Depth %) based on an average across all readers or as a reflection of any filters you have activated. Viewability also shows where readers are dropping off in a story and how many people read the story in its entirety.
Note: Average Scroll % is determined by where the scroll depth tag is placed on-page. For accuracy, it is recommended to be placed right after the last line of article text, however, some choose to place the code at the bottom of the page. Doing this may skew results (lower average) as page visitors seldom scroll all the way down to the bottom of a page.
6. Devices
Learn what device readers are seeing your story on, whether it’s mobile, tablet or desktop.
7. Links
The links report shows the number of clicks on the "Presented by" logo, the footer image, hyperlinks included in the footer message and any trackable links added to your campaign.
GOOGLE ANALYTICS
- Page Views / Uniques
- Traffic Sources / Locations
- Devices
- Age Brackets
- Gender
- Events: Event Category, Event Action & Event Label
MOAT ANALYTICS
- Page-Views
- Avg. Scroll Depth
- Average Page Dwell Time
- Average Scroll Velocity (pixels/sec)
Note: A Publisher's MOAT API credentials (Brand ID & Token) may provide metrics which are unique to that Publisher's MOAT analytics set-up. Please reach out to your Pressboard Customer Success contact with the credentials to confirm what is available.
ADOBE EXPERIENCE PLATFORM
Coming soon
CEROS ANALYTICS
- Events
- Tags (custom User defined in Ceros SDK)
- Event Types (Clicked vs Shown)
GOOGLE ADS MANAGER (formerly DFP)
- Display
- Ad Impressions
- Clicks
- CTR
- Locations
- Devices
- Ad Units
- NEW - Custom Criteria (key values) and Creative Sizes
- Video Views: Start, Auto Plays, Click to Plays, Average View Time
- Video Retention: Starts, First Quartile, Midpoint, Third Quartile, Completes
- Video Interactions: Pauses, Resumes, Rewinds, Mutes, Unmutes, Collapses, Expands, Full Screens, Video Skips
GOOGLE ADS (Search + Display)
- Impressions, Clicks, Click-Through Rate, Daily Performance, Devices
FACEBOOK AD ACCOUNTS
- Impressions
- Clicks / URL Link Clicks
- Click-though Rate
- Reach
- Costs - Avg. CPM, CPC, Cost-Per-Landing Page-View, Spend (Total)
- Daily Impressions, Video Views, Video Retention, Reactions, Locations, Devices, Demographics
FACEBOOK (ORGANIC)
- Post Impressions
- Post Clicks
- Post Reactions
- Post Shares
- Post Comments
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INSTAGRAM (ORGANIC)
- Instagram Posts - Impressions, Engagements, Reach, # Saved, Video Views
- Instagram Stories - Impressions, Exits, Replies, Reach, Taps Forward, Taps Back
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YOUTUBE
- Views
- Likes
- Dislikes
- Shares
- Avg. View Time
TIKTOK AD ACCOUNTS
- At Story Report level: Impressions, Likes, Comments, Shares, Views, Views 6 seconds
- In Goal Tracking: All the above metrics, plus Clicks, Click Through Rate, Demographics Clicks, Demographics Click Through Rate, Reach, Result and Views (2 seconds)
LINKEDIN AD ACCOUNTS
- Clicks
- Impressions
- Likes
- Shares
- Follows
TWITTER (Organic Tweets)
- Re-Tweets, Likes, Replies, Impressions, URL Link Clicks
IMPORTANT: In order to get Impressions and URL Link Clicks metrics, a Tweet must be appended to a story report within 30 days of the Tweet being posted. After 30 days, only Re-Tweets, Likes and Replies are made available through the Twitter reporting API.
TWITTER AD LINE ITEMS
- Impressions
- Tweets Send
- Clicks
- URL Clicks
- Engagements
- Video Total Views
NATIVO ANALYTICS
Impressions, Clicks, CTR, Daily Impressions, Locations, Devices & Page-Views (if applicable)
PINTEREST AD ACCOUNTS
- Impressions
- Engagements
- Clicks
- Saves
- Leads
- Video Views; 3 seconds
- Videos Views; 100%
PINTEREST BOARDS
- Impressions
- Saves
- Clicks
- Outbound Clicks
- Video Views
- Devices
SAILTHRU ANALYTICS
- Campaign, Device & Engagement
- Beacon Impressions
- Beacons
- Click Multiple URLs
- Clicks
- Confirmed Opens
- Email Opens
- Page-Views
- Revenue
- Total Clicks
- Users
- Views
PROMOTION ANALYTICS
Aggregate of Facebook Ad Accounts, Polar, Nativo, AdMedia - Impressions, Clicks, CTR (%)
See Next: How to Connect External Data Sources to your Account
Related: How to Create Custom Reports
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