Trackable URLs, Sponsored Footers and Tracking Pixels Here are some common issues Users may experience when utilizing Trackable URLs, Sponsored Footers and Tracking Pixels Jay Khandke
TRACKABLE URLs is a feature that allows you to track the Total & Unique clicks (and CTR %) on any out-bound hyperlinks that are embedded in your content page. These hyperlinks usually click out to the sponsoring brand's website or an adjacent partner. The ability to track these click engagements arms you with insight on whether or not the sponsored content is working to drive qualified traffic to a brand's site. It also provides insight on what kinds of links and calls to action are actually generating clicks by readers of the content.
In order for Trackable URLs to work as intended, the following criteria must be met:
- Tracked URLs must be created and applied to a story in a campaign (application occurs exclusively at the Story level but Tracked URLs can be created at both the Story and Campaign level)
- Custom versions of a Tracked URL must be copied from platform as is and replaced as the new destination URL of the hyperlink(s) on-page. Example of Tracked URL: https://adserver.pressboard.ca/c/link?l=232648
SPONSORED FOOTERS is a feature that allows you to deliver customize-able sponsorship disclosure messages to a paid article page. StudioStack is able to track clicks on these messages and these results can be found in the Pressboard Analytics area of your reporting dashboard under the 'Links' section.
In order for Sponsor Footers to work as intended, the following criteria must be met:
- A Sponsored Footer must be created and applied to a story in a campaign (application occurs exclusively at the Story level but can be created at both the Story and Campaign level)
- The following tags must be placed in the html of your article page:
'Presented by' tag: <div id="pressboard-ad-sponsorship-tag"></div>
Placement: Right below article headline or cover image.
'Footer Message' tag: <div id="pressboard-ad-sponsorship-msg"></div>
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TRACKING PIXELS - Coming soon.