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Creating a Campaign, Adding a Story & Syncing Reports

This guide outlines the process for setting up a campaign, adding reports, and validating the synced data.

1. Creating a Campaign

  1. Navigate to the 'Campaign' section and select 'New Campaign'.

       2. Complete the required details: 'Campaign Name', 'Start Date', and 'End Date'.

2. Adding a 'Story'

A 'Story' serves as a container of reports for a single piece of branded content or traffic driver.

  1. After creating the campaign, select 'Add Story'.
  2. Complete the required details, including selecting the 'Property' and providing a 'Title'.
  3. Click 'Add'.

 

3. Syncing Reports

Next, you will add the reports for the story.

  1. Click on 'Add Report' and select 'Content URL'.
  2. Input the 'Post URL' (the destination article URL to be tracked) 
    • Note: You can add multiple URLs here, however, a single Post URL can only be tracked once per campaign.
  3. Connect any other required data source reports for the campaign.

If a data source is missing, ensure the Data Source is connected in account settings.



Screenshot 2026-01-13 at 10.49.59

 

4. Data Syncs & Validation

  1. Allow up to 10 mins for the first sync to complete. The first run of data will be based on the Start/End dates of the Campaign. Learn more about our sync schedules here.

  2. Compare the synced data to the data in the external platform (e.g., Google Analytics 4).

  3. Validation Checks: Ensure you are comparing the same entity, that the campaign dates match, and that any applied filters have been removed in the native reporting view.

  4. If the variance is significant (typically >15%), raise a query with your Customer Success Manager.

    Refer to this guide to learn more about comparing data to native app reports. 

Find out more on how to set up: