We’ve put together some commonly asked questions from our users in the sections below. Please read!
User Access & Settings 🔑
How can I add new team members to my Organisation?
Can I restrict a user's permissions to only view specific campaign reports?
What are the differences between Owner, Collaborator and Report Viewer for Members of a campaign?
Data Sources & Integrations 🔗
Where do I add external Data Sources and manage my connections over time?
What level of security & compliance does the PBA script meet?
How can I activate PB Analytics as a Data Source in my account?
How can I check PBA javascript is firing correctly on the page?
At what point does PBA javascript begin tracking?
How often does Pressboard sync data for external data sources?
Does Pressboard integrate with data sources beyond what are currently available?
Does Pressboard support both paid and organic content for social channels (TW, FB, IG)?
Pressboard Analytics 
What are the benefits of PB Analytics? What page-level / audience data does it collect?
How are outbound links or affiliate links within a piece of content being tracked?
Campaign Reports 📊
How often does the data for my campaigns refresh?
What does a 'Story' refer to in Pressboard?
If I delete a campaign, do I lose all reporting, can I archive?
If I accidentally delete a campaign can I re-activate data sources in a new campaign?
I cannot select a metric for a certain goal I want to track on my campaign?
Can I add a data source to my campaign during or after a campaign has ended?
The post URL for my GA report is returning an error
How can I see the results for content that is re-promoted from a previous campaign?
Can Campaigns, Custom Reports and Templates be cloned?
Which Data Sources are supported by Story Report Exports
What's the difference between Facebook Link, Facebook Post & Ad Sets reports?
I cannot find an IG Story from my connected account but it was published?
Custom Reports 🖼️
How often does the Share URL of my Custom Report update/sync?
How can I go about building a custom metric for a sharable report?
How can Templates help me in Custom Reports?
Can I export a PDF of my custom report to send to my client?
Do you have a repository of examples for custom reports?
Troubleshooting 🔍
Where can I see historical data syncs for my campaigns?
I’ve noticed a discrepancy between data in Pressboard and the native platform, why?
Should I expect to see the same numbers in my Pressboard report as in the native platform?
Facebook’s Reach metric in Pressboard appears way too high?
Other 👩🎓
I want to pull benchmarks that my Sales team can use, how can I query this data?
Can Pressboard calculate the revenue/roas for an advertiser from a specific piece of content?
Is there an API integration we can use to pull data into an internal system or data lake?
Our responses to FAQs
How can I add new team members to my Organisation?
If you're an account Admin, you can add/remove team members as needed via Settings > Organisation > Members. To control user permissions, simply click on the edit icon next to each user name. Learn more here.
Can I restrict a user's permissions to only view specific campaign reports?
Yes, go to > Manage Settings on an individual campaign and in the > Members tab select from the list of existing team members and set their user role accordingly as either an Owner, Collaborator and Report Viewer. Only account Admins have the ability to assign Members to a campaign. Learn more here.
What are the differences between Owner, Collaborator and Report Viewer for Members of a campaign?
Members with the role of Owner have full permissions to update or delete a campaign, add/remove Members, Stories and Reports. Collaborators have permission to view the campaign brief, comment and add/remove Stories and reports. Report Viewers will only have permission to view reports for published Stories. The minimum requirement for any of these member roles is ‘Standard’ in the Settings.
Where do I add external Data Sources and manage my connections over time?
As an Admin, you can maintain data source connections in the Settings of your account. It's recommended that one main Admin gains authorisation to all data sources and connects them in Pressboard. Note, tokens may break when an Admin's authorisation is changed or revoked, (for instance when they leave the team) so always be sure to reinstate these connections as needed. Learn more here.
What are the benefits of PBA? What page-level / audience data does it collect?
With PBA script you can combine the collection of on-page insights pertaining to our proprietary content analytics - Reads and Active Time and more - with the collection of other data points including Pressboard link clicks (for hyperlinks within your content) as well as Ceros Universal Analytics. Using it in conjunction with web analytics tools like GA is common and we encourage users to leverage it to augment reporting and get deeper insights around attention and engagement events. Learn more about PB Analytics' point of difference here.
How are clicks and affiliate links within a piece of content being tracked?
For Enterprise clients who deploy Pressboard Analytics (PBA) javascript to measure on-page engagement, PBA now automatically scans content for any clickable links / objects on the page set as anchor tags through your CMS and surfaces those engagements (click) results. Previously, Users would generate individual Pressboard Links to achieve this same objective.
What level of security & compliance does the PBA script meet?
Pressboard Analytics is GDPR, CCPA compliant + TCF V2.0 and V2.2 operational and does not track any personally identifiable audience information. All page level engagement is anonymized – we do not store cookies or IP addresses either. Some of the industry’s largest (and security stringent) publishers such as The New York Times, NBC Universal, USA Today, Globe & Mail utilize Pressboard Analytics to standardize engagements analytics across their brands (sites) and various types of content to better measure content performance.
See our Privacy Policy more for information on how we treat personal information.
How can I activate Pressboard Analytics as a Data Source in my account?
If your Pressboard package includes PBA and you have admin level user permissions, all you need to do is ensure your PBA javascript has been deployed on paid content pages and is firing. We begin collecting data within one hour of the post URL being added to a campaign report.
How can I check PBA javascript is firing correctly on the page?
You can refer to our dedicated help article here on how to QA your PBA script.
At what point does PBA script begin tracking?
Our javascript needs to be on the destination web page to collect reads and other behaviour. We fire our heartbeat every 5 seconds or every second if the URL has been added to the platform / campaign report. By the same token we’re not able to collect any reads retrospectively so always make sure the script is firing by the time/date tracking needs to begin for your campaign.
How often does Pressboard sync data for external data sources?
We have scheduled pipeline triggers set up for all data sources. They are triggered every 24 hours unless an alternate interval is defined. Refer to article here for more info on scheduled syncs.
Does Pressboard integrate with data sources beyond what are currently available?
We would love to hear your feedback about any external measurement data you would like to see in Pressboard. To explore how to make branded content reporting more suited to your needs you can reach out to your Customer Success Manager.
Our process for evaluating these requests requires firstly that we have a clear understanding of the use case (either a sample report, example of data points, video recordings to illustrate) that the external partner has clean APIs and API credentials for integration effort to be planned. We may ask for this information to be included in a product feedback matrix for easy reference.
Does PB support both paid and organic content for social channels (TW, FB, IG)?
How often does the data for my campaigns refresh?Yes, we support both paid and organic social content for Facebook, Instagram and Pinterest. We also support LinkedIn Ads. We do not currently support TikTok organic content, only 'paid'.
Most of our data sources update at a minimum once or or twice daily. We have a sync schedule in place for each data source. When looking at your data in Pressboard reports will be as current as the most recent sync. Pressboard Analytics and Link Clicks - our own proprietary analytics sources - are updated hourly.
What does a 'Story' refer to in Pressboard?
A story can be any piece of branded content you wish to report or traffic driver placement and there can be multiple associated to a campaign depending on the number of sites or properties where the content is published or the mix of channels being used to amplify the content. For example, you can have one or many stories, each of which is a separate branded content piece, and/or a placement such as a paid social ad set or GAM line item etc.
If I delete a campaign, do I lose all reporting, can I archive?
Deleting a campaign in Pressboard permanently removes it from the platform for all users. Archiving a campaign removes the campaign only from the user’s personal campaign view so the campaign would still be visible to other users in the organisation. It's very important to remember that deleting and archiving a Campaign will lead to two different outcomes for others in your organisation. You can always reach out to your Customer Success Manager for advice.
If I accidentally delete a campaign can I re-activate data sources in a new campaign?
With the exception of Pressboard Links data, majority of data sources can be triggered again in a new Campaign if an existing campaign has been accidentally deleted.
I cannot select a metric for a certain goal I want to track on my campaign?
As a general rule, the metrics that appear as report highlights or components in Custom Reports for all data sources should also appear within Goal tracking. Firstly, check whether you have activated the relevant data source in > Add Report. The list of metrics in the Goals dropdown will be limited to what data sources are currently being monitored. For example, if you're after Google Analytics Page Views, make sure the GA URL is already activated!
Can I add a data source to my campaign during or after a campaign has ended?
No matter when and which data sources you activate, we still show you results based on the campaign start/end dates you have set. If let’s say you add an Instagram post mid-campaign or something else, the campaign report will automatically update. We have precise sync schedules for every data source, so it’s always best to wait till the next day to view your report.
N.B For Pressboard Analytics the data can be accessed as of the date the Javascript was placed on the desired pages/templates.
The post URL for my GA report is returning an error
In order to create a GA report, ensure the URL being added has a /path and isn’t simply the domain name. This URL usually corresponds to where media activity is driving traffic to. For example this URL https://www.pressboardmedia.com/magazine will work because it contains a path after the domain name.
How can I see the results for content that is re-promoted from a previous campaign?
Currently in Pressboard, tracked URLs from archived/completed campaigns cannot be added to newly created campaigns. This ensures the results aren't duplicated (over reported) in error. Work-around is to extend campaign dates so data can be fetched for the new timeline. You can apply date filters to goal tracking and custom reports as well.
Can Campaigns, Custom Reports and Templates be cloned?
At present we don't offer this functionality. Data Explorer queries however can be cloned and re-saved once adjustments are made.
Which Data Sources are supported by Story Report Exports
What's the difference between Facebook Link and Facebook Post & Ad Sets reports?We currently only support raw data exports for the following integrations; Pressboard Analytics, Pressboard links, Ad Media, Facebook Posts, Instagram posts, Instagram Stories, Google Analytics (UA), MOAT, Facebook Ad Sets, Storied, Google Ads, Google Ads Manager Line Items, Nativo, Polar, TikTok Ads, Twitter Ads, Tweets (Twitter Organic), Youtube.
Facebook Link is essentially It's our version of social listening on Paid and Organic Posts. By adding the article URL to the campaign report, we will create an interactions module to effectively scrape the entire Facebook universe for the aggregate number of reactions, comments driven by the post, indicating how audiences are engaging with the branded content shared via a post.
I cannot find an IG Story from my connected account but it was published?
We begin saving IG Stories to our library from the moment the handle connection is established in Pressboard. We do not retroactively save them. The API does not allow us to go further back in time specifically because these expire and are only available for 24 hours. Only IG Posts / Reels have that capability because those formats' data is stored in IG API.
How often does the Share URL of my Custom Report update/sync?
Our shareable dashboard reports update once daily.
How can I go about building a custom metric for a sharable report?
Your request for customised reporting metrics for report components including tables, pie graphs and bar charts can be communicated to your Customer Success Manager who will work on making these available in your account subject to the data we have available.
How can Templates help me in Custom Reports?
Depending on the frequency and volume, Templates are a great way to standardise ways of working and save you time especially if you find some metrics are quite static or consistent between sponsored content reports.
Can I export a PDF of my custom report to send to my client?
The only exportable option we offer on custom reports is PowerPoint at present.
Do you have a repository of examples for custom reports?
I want to pull benchmarks that my Sales team can use, how can I query this data?
Data Explorer allows you to build queries based on the scope of data we collect across all data sources to tell a richer story around your branded content business for advertisers. It's a tool for extrapolating insights that go beyond a single campaign, for example, the highest click through rate driven by Social, the site property that drove the highest number of engagements in a given timeframe or the average time users will spend reading my content and much more. These insights would showcase what advertisers can expect for their sponsored content programs.
Can Pressboard calculate the revenue/roas for an advertiser from a specific piece of content?
If you’re looking to include how much affiliate commission a piece of content drove vs how much was spent to promote it, our integration with Trackonomics can support these kinds of insights on a page/URL level. You can reach out to your Customer Success Manager to learn more.
Where can I see historical data syncs for my campaigns?
You can get sight of the first run of data and subsequent daily syncs against all line items within each individual report. In the Reports tab of your campaign, click on the expand button for any Report (Google Analytics, Facebook etc.) to see all associated line items and look for the loop icon indicating that either a sync is “in progress” or “completed”. Clicking on the icon exposes more detail including a time stamp and green “success” or “red” fail icon for the scheduled syncs.
I’ve noticed a discrepancy between data in Pressboard and the native platform, why?
There are a few things you’ll want to check in both reporting views. Firstly, whether your are reporting on the same entity/placement, that your campaign dates match and remove any applied filters. If the variance is noticeable, usually >15% you can raise a query with your customer success manager. To open an investigation we normally require more supporting evidence like a raw data export from the native platform, screenshots or other details. Learn more here.
Should I expect to see the same numbers in my Pressboard report as in the native platform?
See here for more information
Facebook’s Reach metric in Pressboard appears way too high?
At Pressboard we pull Reach daily. When viewing campaign reports, the final value you see will be the sum of Reach for the date range of your activity and will appear higher. We're not able to deduplicate the uniques data across multiple days so it’s always best to look at this metric in the native interface.
Is there an API integration we can use to pull data into an internal system or data lake?
We have in the past leveraged our API with the use case being to to deliver campaign data across and allow our clients the possibility to ingest this in their own systems for billing reconciliation etc. In the requirements gathering process, we would need to know; a) what Database-as-a-Service (DBaaS) or system you use (Big Query etc) and what format is preferred and b) how often you will be looking to receive latest available data. You Customer Success manager will provide further guidance.